The main opportunities facing HealthMark include:

-	Several new corporate site fitness facilities within a 30 mile range of current HealthMark operations are opening in the next year.
	
-	The target market includes consumers age 30 to 55 with relatively modest experience in fitness.  HealthMark believes this market is seeking a non-intimidating, personalized, and integrated approach to personal fitness and health training.
	
-	Corporate site personal training would generate higher profit margins because corporations (unlike public fitness facilities) are not interested in taking a cut or percentage of the personal training revenue generated by their employees.